Ep 119 – Jessica Malnik – Building Your B2B Content Moat

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Featuring: Jessica Malnik

In episode 119, I sit down with Jessica Malnik, a B2B messaging strategist who’s helped over 75 founders and lean marketing teams craft content that actually gets read—and drives results. We talk about the risks of over-commoditized content in the age of AI and why a flood of “cheap” output isn’t a strategy. Jessica walks me through her signature framework, the Marketing MOAT, which focuses on Messaging, Distribution, and Content Efficiency.

She also shares practical, low-lift ways agencies can build content machines, maximize existing assets, and stay consistent without burning out. We even talk about content imposter syndrome, the curse of knowledge, and why you don’t have to be totally unique—you just need to show up as yourself.

If you’ve ever struggled with creating content that converts (and keeps converting), this episode is packed with clarity, systems, and smart takes that’ll help you raise your signal-to-noise ratio.

Key Bytes

• Messaging without a unique perspective leads to content that gets ignored
• AI-only content creation can dilute your brand and commoditize your services
• Her “Marketing MOAT” framework focuses on messaging, distribution, and content efficiency
• Distribution must be built into strategy from the beginning, not as an afterthought
• Agencies should reuse and repurpose evergreen content instead of always creating new
• Consistency (3x/week on LinkedIn) matters more than frequency spikes
• Authenticity in content doesn’t mean oversharing—it means resonance
• Set goals based on team size, budget, and business stage, then reverse engineer your strategy

Chapters

00:01 Welcome and intro to Jessica Malnik
01:46 Common agency messaging mistakes
03:26 Why AI-only content is risky for agencies
05:14 Jessica’s Marketing MOAT framework explained
07:21 How to develop “spiky” messaging and content positioning
10:34 Distribution strategy: where your audience actually is
14:04 Own your content—don’t rely only on social algorithms
15:09 Content efficiency and repurposing systems
19:00 Best practices for publishing frequency
21:16 Balancing personal and professional content
22:28 Reverse engineering content strategy based on goals
23:41 Rapid Fire Q&A with Jessica

Jessica Malnik has helped over 75 B2B founders and lean marketing teams fix their positioning and craft messaging people actually read and respond to.

She’s spoken at half a dozen in-person conferences in the U.S., Australia, and Thailand, as well as dozens of virtual webinars, workshops, and podcast guest appearances. She’s also been featured in WSJ, The Next Web, MicroConf, Wynter, SXSW, and MSN UK, among many others.

Contact Jessica on their website or join their newsletter.

  • Steve / Agency Outsight (00:01.538)

    Welcome to Agency Bytes, a podcast dedicated to helping creative entrepreneurs thrive. I'm Steve Guberman from Agency Outsite, where I coach agency owners to build the business of their dreams. This week, I am thrilled to be joined by Jessica Malnick, a messaging strategist who's helped over 75 B2B founders and lean marketing teams nail their positioning and craft messaging that actually gets read and gets results. She's spoken at conferences around the world and has been featured in outlets like the Wall Street Journal, South by Southwest and Winter.

    Jessica, it's great to have you here.

    Jessica Malnik (00:33.16)

    Thank you so much for having me, Steve.

    Steve / Agency Outsight (00:35.084)

    Yeah, so you run your own strategist firm. Tell me like what the kickoff was that, what that was and how you got started and what kind of work you do now.

    Jessica Malnik (00:47.569)

    Yeah, absolutely. I can go way far back or I can just kind of give the summary version, which is probably much more relevant. So like many others kind of always kind of grew up knowing eventually I'm like wanting to do my own thing. Kind of grew up around entrepreneurs for a long time, even before I went up on my own, was kind of freelancing on the side for several years and eventually made that job about six years ago and have been doing this ever since.

    Steve / Agency Outsight (01:13.59)

    and you primarily serve B2B or strictly serve B2B.

    Jessica Malnik (01:17.649)

    Strictly sort of B2B 96%. I want to say I've done a little bit more on the prosumer than consumer, but yeah, it's all B2B. Usually software companies, oftentimes also professional service firms. So thank your lawyers, your accountants, recruiting firms, that's everything.

    Steve / Agency Outsight (01:36.106)

    Agencies, all need writing and strategists and positioning and messaging and content and all that.

    Jessica Malnik (01:40.487)

    Yeah, I work with so many agencies, so it's a great niche to be in.

    Steve / Agency Outsight (01:46.154)

    Alright, so don't say any of their names, but tell me some of the biggest blunders you've seen when an agency comes to you and says, alright, I need your help, and you're like, wow, I can't believe you did that. What are some of the biggest mistakes you've seen?

    Jessica Malnik (01:57.607)

    Hmm, maybe I have a good filter around my process, but I don't really have, I haven't seen any big mistakes from agencies that I've worked with or agencies that have kind of approached me. I can just say in general, one of the things I see from maybe on the outside looking in or from chatting and kind of chatting people is not any of the disease that I've ever worked with, but other ones tend to almost blend in too much.

    And I feel like, especially now with the rise of AI and more competition than ever before, being over-commoditized is like a real risk and kind of a waste of the bottom if you're not careful.

    Steve / Agency Outsight (02:40.234)

    Race to the bottom. Yeah, that's usually price based. In what ways are you seeing race to the bottom from a content standpoint?

    Jessica Malnik (02:46.695)

    Yeah, I would say in general, the, I want to say like the $99 sort of low barrier to entry content mail types. Um, and now we're increasingly turning into AI content mills. I would say that sort of model, maybe unless you really have like, you know, can compete at scale might not be a great model to be in, in six months, 12 months or 20 months.

    Steve / Agency Outsight (02:59.703)

    Mm-hmm.

    Jessica Malnik (03:15.757)

    You could argue it was probably not a good model to be in at all, but particularly now with the amount of competition and also with AI and with track changes, I would be wary of that sort of model. But what do you think?

    Steve / Agency Outsight (03:26.872)

    So if it gets the work done, if I get content, if I get posts, this AI robot or whatever is giving me things that I can publish, know, Tuesday, Thursday, whatever, what's really the downside of it?

    Jessica Malnik (03:38.535)

    I mean, the bigger downside that I could maybe see, and maybe this is feel free to play devil's advocate here, is why would I pay for an agency to do this when I can just do this myself within JachiPT or Kawhide or Jasper or Insert Gemini or whatever.

    Steve / Agency Outsight (03:54.242)

    Yeah, there's too many tools to even mention. So it's more AI-ated is really the way to do it, right? Maybe the topics, maybe finding out what's resonating from a search standpoint, but building out from a human standpoint, there's just no equivalent to it.

    Jessica Malnik (04:02.407)

    Mm-hmm.

    Jessica Malnik (04:14.597)

    Yeah, I would say if anything, I am super, super AI assisted with my workflows. I'm always looking for new systems and new ways that I can kind of be of service to my clients, but also kind of just improve my own business, right? And you'd be kind of crazy not to be using AI in some capacity right now, but there's a very big difference between just being like AI 100 % versus AI assisted with kind of some human guard walls in there as well.

    Steve / Agency Outsight (04:40.95)

    Yeah, trust but verify is a phrase I heard recently that really resonated with me. Talk about kind of.

    Jessica Malnik (04:46.834)

    Also applies to just managing teams as well. And that also just applies to managing teams.

    Steve / Agency Outsight (04:53.838)

    Absolutely. Yeah, you know, I trust people to do what their jobs are and what I've delegated them to do, but I'm still going to kind of verify. You do it, you know, not necessarily the right way, but did you succeed and get it done and how do we celebrate that? Yeah, absolutely. Talk about what your process is when you're approaching kind of a content project, content machine project.

    Jessica Malnik (05:14.907)

    Yeah, great question. So I have my own signature framework that I developed over the last five years called the marketing mode framework. And basically the whole story behind that is there's so many teams that got so enamored by like quote unquote the HubSpot playbook where it's like, Hey, let's just, you know, produce all this content. But unless you have HubSpot's budget, HubSpot brand positioning and everything else, you're kind of not playing on an equal playing field.

    And you just wind up on a content hamster rail getting ever more diminishing returns. And those returns are much less particularly nowadays than ever before, as there's so much signal and so much, there's so much, excuse me, there's so much noise and not enough signal that like just trying to compete on volume alone is a very quick waste to the bottom and also just not necessarily as efficient. So my marketing mode is all about helping teams do more with less, but also get much more compounding results and having a much higher signal.

    Steve / Agency Outsight (05:42.981)

    Mm-hmm.

    Jessica Malnik (06:12.263)

    even if you have a lean team and or a lean budget.

    Steve / Agency Outsight (06:16.782)

    So moat, M-O-A-T, like the water around a castle, is it not an acronym? Because when I was reading it on your website, I was really hoping for an acronym.

    Jessica Malnik (06:20.07)

    Yes.

    Jessica Malnik (06:24.109)

    It should be an acronym, it is not, but there are basically three key points to it. There's kind of the messaging piece. There is the community slash distribution piece. And then there's also what I'd call content efficiency, which is, we actually taking every evergreen piece of content that we have and making sure that it is being distributed in the right places at the right amount of time and doing it over and over again so that you're not just creating, you know, hundreds of pieces of content a month.

    Steve / Agency Outsight (06:26.72)

    We need to make that one.

    Jessica Malnik (06:51.579)

    that all basically dies and ends up becoming decaying content that actually can have actually negative impacts. If somebody sees it after, for example, a, for I have clients all the time where they do a product launch and then suddenly they have an article from 2019 that has like old pricing, old messaging on it and it ends up confusing your buyers.

    Steve / Agency Outsight (07:12.46)

    Gotcha, so making it evergreen is essential. So can you take us through kind of those three channels of the moat?

    Jessica Malnik (07:21.135)

    Absolutely. So kind of the first piece and the most important one and obviously the most obvious is messaging, which is, and there's kind of some key pieces to it to making sure that you have a really high signal that's going to resonate with your ICP. First and foremost is do you have some sort of spiky point of view? Like why are we writing about this topic? And what is that kind of originality nugget that's in there that's going to make a big difference? Typically speaking, it doesn't need to be 100 % original, nothing is.

    But like, what is a 10 % or that 25 % that only our brand can talk about or only our founder can talk about or something like that and kind of extracting that detail, super important. The other really important piece on this is also what I consider content positioning. You have brand positioning. Well, every individual asset that you create also should have the same sort of positioning behind it. like, what is kind of that context setting in here? How are we making sure that we're connecting our brand?

    to that piece, it can be super loose if it's top of funnel, but like you should still be thinking about that. And then of course there's things like making sure that you're, if it is for example, SEO and increasing now with AI search as well, like are we making sure that, you know, if that is a distribution channel, is it optimized for that? That sort of piece matters, but definitely it's content positioning and it's also having a spiky point of view are so important and oftentimes overlooked.

    Steve / Agency Outsight (08:43.148)

    Interestingly, before you jump into the next channel, it's interesting that you talk about uniqueness and I love that you say there's really nothing unique. Everything's kind of been out there. But I do find that, so I spoke at a conference recently and the day before I spoke, somebody else covered a lot of the content that I was gonna cover. I got really like flustered, like, my God, my presentation's botched now. And then it dawned on me that like the way this person delivers the content is different than how I'm gonna deliver it. And what this person.

    Like the way that this person resonates might be different than how I resonate. And so even if I'm not completely and totally unique and I'm sharing content that's similar to somebody else, what I say might land differently than what somebody else says on the same exact topic positioned a little differently. Right. And I think that's just kind of a cool thing that somebody else might not be the right cup of tea, but you might be, or I might be. And so I say that because a lot of people that I talk to about content.

    they come out with this imposter syndrome like who wants to read anything from me or who wants to hear from me and it's like maybe a lot of people do you don't know right

    Jessica Malnik (09:48.231)

    Yeah, you said it so well. A, no one can tell your story the same way that you can. So like that originality piece could absolutely just literally be like, what is your own lived experience, your own expertise, your own things that you've done that you can kind of infuse into that piece is 100 % oftentimes enough. And then I see this all the time as well, if a lot of the clients I work with, where there's a curse of knowledge and the more knowledgeable you are about that topic. And I see it all the time working with a lot of technical founders and a lot of like technical CEOs.

    Steve / Agency Outsight (09:52.686)

    He

    Jessica Malnik (10:16.195)

    is like they get so in their head because they know all these things and they almost forget to be like, like not everybody even knows that and not everybody else has that story and being able to extract that can be extremely powerful.

    Steve / Agency Outsight (10:29.058)

    Yeah, yeah, I love that. All right, so that's the first section of Moat. Take us through the second.

    Jessica Malnik (10:34.779)

    Yeah. So kind of the second piece is distribution. obviously content is great. Copy is great, but if nobody sees it, what's the point? So the kind of the next piece of that is, and this is also infused in messaging as well within the strategy. I talked about distribution at the very beginning of the strategy, not just as an afterthought, which is what a lot of agencies and lot of software companies in particular do. It's like, are we making sure that we're producing content in the right places where our ICP hangs out?

    Steve / Agency Outsight (10:43.854)

    Hmm.

    Jessica Malnik (11:03.035)

    So I'll give the example of social media, even though there's many other examples you can give here. If you want to be producing things on LinkedIn, but your audience is only on Instagram, it does not matter how great your content is on LinkedIn. It's not going to do well if you're not producing it for the places that you're building out. Sounds obvious. And the other piece of that as well is, are there ways that you can get your customers and or your prospects?

    and or like influencers in that space bought into that content and now be you co-created because if they are involved in it, you're just going to get a lot more out of that content. And also oftentimes that's a really great way to kind of spread your reach particularly if you don't have the biggest budget.

    Steve / Agency Outsight (11:46.24)

    How any tips on how agencies or even, even like, whether it's presenting from the agency standpoint or the owner's thought leadership standpoint, how do they find out where their audience is? So hopefully they're niche to hopefully they know, who they're targeting, who their ICP is. How do they find out where they're hanging out?

    Jessica Malnik (12:05.051)

    Yeah, great question. So first and foremost, if you haven't done it recently, ask your, I'm sorry, kind kind of ask people. To you, there's definitely audience research tools out there as well. I'm a big fan of a tool called Spark Toro. Really great for being able to of dive into niches in general, but like, yeah, to start off, but don't overcomplicate it. If you know your audience is at a certain place, go there and just start to test it and see if that's gonna land.

    But then use a tool like Spark Toror or even something like Ahrefs or Stemrushed can also just be a good way to kind of offset that information. And also don't forget about things like Reddit.

    Steve / Agency Outsight (12:39.842)

    Happy.

    Yeah, right, it's huge. Have you experienced working with a client and found that their audience like wasn't on LinkedIn? Is there an audience that doesn't exist on LinkedIn yet?

    Jessica Malnik (12:52.753)

    Absolutely.

    Steve / Agency Outsight (12:54.229)

    Really, from a B2B standpoint?

    Jessica Malnik (12:56.165)

    Yeah, I would say in general, and maybe this is because it's a little bit more of my background, e-commerce, particularly like D2C and e-commerce, they're definitely like smaller brands. So brands that are, you know, seven figures, six figures, eight figures, a lot of them are on LinkedIn, but there's definitely subsets of that market that are pretty much only on like X or formally Twitter and or like Reddit or like niche communities. Yeah.

    Steve / Agency Outsight (13:24.214)

    Interesting. just kind of assume from a B2B standpoint. Yeah, there's an overlap like you're also on X you're also on reddit, but you Exist first and foremost on LinkedIn

    Jessica Malnik (13:35.995)

    Yeah, there's definitely a growing number in e-commerce that are now getting onto LinkedIn, particularly in the last couple of years, but it's not everyone yet.

    Steve / Agency Outsight (13:44.654)

    Okay, all right, so that's distribution. Email included there, and it's really just knowing where your audience lives. I reminisce back to what's your name? Ginny Dietrich's peso model, and kind of was taught about that a long time ago and reference that often. Is that a model that you use or is that kind of outdated at this point? Okay.

    Jessica Malnik (14:04.837)

    Yeah, I love that model as well. And I would also just add into it with distribution. Don't only play on rented land. Rented land is amazing, particularly on social media and MSCO to kind of get traffic, but make sure that you're also at some way having some sort of own platform that you can own your audience there, or at least have a better chance of that. you know, algorithms are fickle. You can have a great reach for a little while and then suddenly LinkedIn or TikTok or Instagram hates you.

    Um, and suddenly you don't have that reach anymore. So, you know, invest in a newsletter, invest in a podcast, have a blog, have some sort of outlet that you have a little bit more control over. Um, it's super important.

    Steve / Agency Outsight (14:46.316)

    Yeah, yeah, I think and I was advised a long time ago put my podcast on my own website so that it is my own owned content as opposed to just leaving it on the distributed platforms where you have no control over their algorithms and commenting and things like that. So, yeah. Yeah. And then what's the third channel of the most platform?

    Jessica Malnik (15:03.665)

    Yeah, absolutely. Great advice.

    Jessica Malnik (15:09.283)

    Yep, this third one is content efficiency. And that's just making sure that you're doing that if you're going to invest all the time on these Evergrande assets in particular, like making sure they don't just get published once, maybe you tweet it out or you post it on LinkedIn once, and then it just collects dust. You want to make sure that you're actually utilizing it in the smartest way possible. So that can be including like having it into a newsletter and doing it, whether that's as a link or ideally as some sort of like mini essay.

    tied to it? Can you turn it into a video? Can you create clips? Can you share it multiple times over? Are there things that you can kind of have as pillars of that that, you know, can turn into additional articles, additional videos, additional podcasts? Can you do collaborations? Can you take, for example, a webinar and turn that webinar into like 10 or 15 other assets that can all work just as hard for you and also give you more reach and give you more feedback and more chances to be able to kind of

    Steve / Agency Outsight (16:03.426)

    Hmm.

    Jessica Malnik (16:06.787)

    increase both brand awareness as well as conversions.

    Steve / Agency Outsight (16:10.36)

    So not necessarily share the same thing over and over and over, but take a snippet from whatever the podcast or the video or take an article and pull out an excerpt and turn it into a graphic. so using one thing many different ways.

    Jessica Malnik (16:25.849)

    Exactly. And one of my favorite ways to do that is actually I even just on a podcast like this, where this impact if it's 25 minutes or 30 minutes long, you can then extract like individual angles from it and turn that into individual social clips. Or you can even write, turn that into a larger blog article. You can create additional videos that are shorter. You can do some sort of collaborations. There's just some turned into LinkedIn ads, know, Facebook ads, sort of thing as well. There's so many different ways you can take an individual asset like this.

    or a webinar and just get a lot more bang for your buck with that.

    Steve / Agency Outsight (17:00.878)

    Okay, so keep coming with the free ideas on what I can do with my podcast content that I don't do currently. Not enough, man. I 120 hours or so of videos that I don't pull reels out of, I don't pull the snippets. Like you just shared a great gem and I hit the little M button to bookmark it. I will likely never go and edit that out and share that as a reel because I just don't have the bandwidth for it.

    Jessica Malnik (17:04.443)

    Yeah. What do you currently do?

    Jessica Malnik (17:27.089)

    This might be something you might appreciate. And I'm guessing some people listening to this might as well. One of my favorite new ways to do this is, I'm sure that most of us now use AI meeting notes apps. So one of my favorite ways to kind of extract more is to basically take that note, feed it into, I have a custom GPT set up within ChatTPT. I'll feed it into that and be like, okay, analyze all the insights from it. And it will literally pull out insights that I can literally just bookmark and be like, maybe I should, and then put out those video clips or.

    Steve / Agency Outsight (17:37.422)

    Mm-hmm.

    Jessica Malnik (17:56.551)

    filled out those podcasts, you additional podcasts for it or blog content or social media posts, all from the one 30 minute episode I did.

    Steve / Agency Outsight (18:06.156)

    Yeah. Yeah. I mean, even, you know, the platforms do it now with AI built in, like we'll pull out magic clips. call it and some of them are okay. Some of them are better than others. but I think, you know, from my standpoint, it's a bandwidth standpoint. I need to just get somebody to do it for me because I have the time or the expertise to do editing. But, I think a lot of agencies that, that do create their own content. What I see is they create very siloed content. And to your point, they're not using it for this.

    kind of distribution wheel of I can create seven things from one. AI help can create efficiencies. There's automation tools they can use. What about from like a frequency standpoint in the distribution that you talked about it? Is there best practices as far as, how often should they be publishing content? Does it matter based on if it's a blog post, a tweet, a Instagram thing?

    Jessica Malnik (19:00.763)

    Yeah, I feel like a lot of times people kind of major in minor things and they obsess so much about posting time or making sure you post every single day. And there's an element of truth, particularly like consistency, like you're not going to see results if you're only posting once every eight weeks. Sorry, not going to happen. It doesn't matter how amazing your content is. You need more than that. I would say in general, if you're on LinkedIn, which I'm guessing most agencies will assume this are, aim for three times a week.

    to get started, that's about the minimum number you need to start to see any sort of consistency and make sure that you're doing it for at least three months. If you just try to, like, the biggest way that you lose on LinkedIn, in my own experience, is if you get really active for a short period of time and then you get really busy and you don't post anything for three months or six months or longer, it's really hard to get that momentum back.

    Steve / Agency Outsight (19:54.294)

    Really, so stick with it, but start with a 90 day to build the muscle memory, to build the habit, to build the systems and don't drop off because that drop off could be detrimental to whatever steam that they've started to gain already. Yeah.

    Jessica Malnik (20:07.719)

    Absolutely, if you are going to be in a busy period, least try to at least once a week. But ideally, if you want to see results from it, plan on posting at least three times a week for three months before you start to see that compounding.

    Steve / Agency Outsight (20:20.534)

    And a mix of videos, photos, multi-page PDFs, just opinions, experiences, everything,

    Jessica Malnik (20:26.947)

    whatever you're going to be able to stick to. I know I should do a lot more video. I personally don't do as much videos. It's on my retidious to do more of it. But like whatever you can take to you if it's just text post do it. If you just want to do photos, if you just want to do video, whatever you can be consistent at is how you're going to want

    Steve / Agency Outsight (20:35.768)

    Mm-hmm.

    Steve / Agency Outsight (20:45.494)

    Yeah. I think there's been a long stretch of people saying, I need to lean into the authenticity of sharing about family life or personal challenges and not just the tactical, like, here's how you build a website or whatever the thing that they do from a service standpoint. Sure. That's a piece of it, but because we're looking to build business reports and know, like, and trust thing, what's that balance that you see between like sharing business topics and sharing about Kimmy's T-ball game and your nonsense like that.

    Jessica Malnik (21:16.071)

    I think everybody needs to have their own kind of comfort level. Like you can definitely go too far into either direction where if you're just business all the time and you sound like a robot, that's probably not helpful. But you can also go in the exact opposite direction. And suddenly you're like blurring into every single thing as a selfie or and or over sharing. That's also bad. So like you kind of want to blend that line. You want to figure out what that balance is for you. Either extreme not good, but somewhere in the middle generally is where it

    goes.

    Steve / Agency Outsight (21:46.914)

    Yeah, I've definitely seen people that kind of over personalize things or are strictly business and I guess that's them and that's where they're at and that's okay. Hopefully it resonates with somebody, right?

    Jessica Malnik (21:57.297)

    For sure. mean, I've definitely seen the one where it's the trauma dumping post where I'm just like, yeah, I'm like, that's great if it's working for you. However, for most agencies, maybe has a little bit less upside than there are potential risk.

    Steve / Agency Outsight (22:01.398)

    Yeah.

    Steve / Agency Outsight (22:14.114)

    How can leaders or agency owners or agencies themselves start with developing like a set of goals of here's what I want to achieve from a publishing platform or like a content machine? How do they be goal oriented?

    Jessica Malnik (22:28.347)

    Yeah, I first and foremost, I started with like, you know, what are we trying to do? Like what is the overarching goal behind everything? What is our SEP? What is kind of our timeline? What is our budget? What's our kind of our team size? What are the tools that we have at our disposal? Think through all of that first and then kind of reverse engineer down to the tactical level. And at that point, you'll be able to figure out, okay, does that mean, you know, one banger asset a month? And maybe just posting, you know, a little bit here and there to make sure that, you know.

    Steve / Agency Outsight (22:35.854)

    Mm-hmm.

    Jessica Malnik (22:57.447)

    We have a pulse on LinkedIn or it could be a, maybe we have a little bit of a wider team. Let's, you do like, you know, the Gary B type of play from back in the day where, you know, we're everywhere and we're posting 10 times a day.

    Steve / Agency Outsight (23:12.844)

    Yep, you gotta get your little brother to follow you around with a video camera if you wanna do that. Awesome, yeah, really good tips. Again, I know I struggle with content. I know a lot of creative professionals struggle with content, agency owners, leaders, et cetera. So, super valuable content, great tips. I really appreciate that. Let's wrap up. I wanna throw a couple of random rapid fire questions at you, which I've been calling them that. I don't know if they are actually rapid fire, but anyway. The first is if you could do only one type of

    Jessica Malnik (23:17.831)

    Bye bye.

    Jessica Malnik (23:35.505)

    Sounds great.

    Steve / Agency Outsight (23:41.934)

    creative work for the rest of your career, what would it be?

    Jessica Malnik (23:45.119)

    does it have to be tied to what I do for my business? Well, if money was no object, I would do like documentary filmmaking.

    Steve / Agency Outsight (23:48.8)

    No. There's no rules here.

    Steve / Agency Outsight (23:56.112)

    fun. Any kind of genre of document filmmaking?

    Jessica Malnik (23:59.335)

    International human interest documentary stories. Like probably one of my absolute like heroes RIP would be Anthony Burdain. Got learned so much about like storytelling in that way and I love documentaries.

    Steve / Agency Outsight (24:15.5)

    Yeah, what a great guy. Tragic heartbreak there. Second is, what's your biggest non-business passion?

    Jessica Malnik (24:23.175)

    Probably tied to this as well at travel.

    Steve / Agency Outsight (24:26.602)

    Okay, cool. Sub question that's not part of these three is based on travel. What's the greatest place you ever visited?

    Jessica Malnik (24:35.303)

    Ooh, that is a really hard question. I'm not sure if I could say just one place, but I'd probably say like a toss-up, as in like, I feel like I get the most from travel from either like experiencing the culture or like the people who I was with. So I'd probably say a toss-up between Northern Thailand and Japan.

    Steve / Agency Outsight (24:37.08)

    Mm-hmm.

    Steve / Agency Outsight (24:53.378)

    Wow, awesome. I have not been to either, so very cool. Finally, what's... Yeah, it's not on my list, but maybe one day. Finally, what's a non-traditional place that you find inspiration for the work that you do?

    Jessica Malnik (24:56.719)

    I would highly recommend it and happy to give rex.

    Jessica Malnik (25:08.251)

    That is interesting. Great question. I find a lot of inspiration from a lot of things in general. I would say paying attention to what creators do in completely different niches than the B2B space. I get a lot of insights from that. I get a lot from Reddit. And then I get a lot from just exploring new places, whether it's in my hometown or when I'm traveling.

    Steve / Agency Outsight (25:35.766)

    Yeah, travel for me is a big one. Like I'm 45 minutes out of Manhattan and going into the city I always come back with like crazy amounts of ideas and inspiration. So I get that.

    Jessica Malnik (25:45.361)

    Yeah, even just going on a hike, I can get so many ideas that way, or just like having on a plane and experiencing another culture guaranteed to kind of shift some perspectives.

    Steve / Agency Outsight (25:52.302)

    you

    Awesome. Great input. Jessica, thank you so much for your time, your expertise, your value that you brought to this podcast. Folks, check out jessicamalinick.com. Great resources and information and sign up for her newsletter.

    Jessica Malnik (26:08.623)

    Thank you so much.

    Steve / Agency Outsight (26:10.306)

    Thank you.

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Ep 118 – Jamie Brindle – From Freelancer to Entrelancer: Building a Business That Scales